Case Study: Museum Promos with Impact for the Arizona Museum of Natural History

Pixel Thick recently had the pleasure of working with one of our frequent collaborators, the Arizona Museum of Natural History, to produce a series of short-form promotional videos that would serve a variety of purposes—from social media and YouTube to in-theater advertising.

Two Days of Filming, Maximum Output
In just two production days, we covered six galleries, the museum’s central lobby, and aerial exteriors, capturing the vibrancy and educational energy of the museum from every angle.

What We Delivered:

• 5 unique 15-second promotional videos, each edited in horizontal (16:9) and vertical (9:16) formats

• Deliverables optimized for:

  • Social media platforms (Instagram, Facebook, TikTok, etc.)

  • YouTube pre-roll ads and content

  • Theater advertising before movie trailers

• Bonus content: A curated set of b-roll selects to give the museum flexible assets for future use, including single-shot posts and editorial integration.

Flexible Video for a Flexible World
By tailoring each video to work in multiple aspect ratios, the museum now has a versatile toolset for engaging audiences where they already are—on their phones, in theaters, and online.

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