Boost visibility, drive donations, and tell your story with the power of video.
Does Video Use Really Help Nonprofits?
In today’s fast-paced digital world, nonprofits need more than a great mission — they need a compelling way to share it. That’s where video comes in. Whether you’re looking to attract donors, showcase impact, or grow awareness, these five nonprofit video types are essential for every organization — especially right here in Phoenix, AZ.
1. Mission + Impact Video
Your mission deserves more than a paragraph on a webpage. A powerful mission video introduces who you are, what you do, and — most importantly — why it matters.
Use it for: Website homepage, donor emails, grant applications.
Goal: Build emotional connection and trust.
2. Donor Thank You Video
Instead of sending a generic thank-you email, a video can make your appreciation personal and heartfelt. Show the results of their support and put a face to the gratitude.
Use it for: Year-end campaigns, Giving Tuesday follow-ups, personalized emails. Goal: Increase donor retention and repeat giving.
3. Testimonial / Storytelling Video
Real stories from the people you serve are your most powerful content. Let your clients, volunteers, or community members tell your story in their own words.
Use it for: Social media, grant proposals, fundraising events. Goal: Humanize your impact.
4. Event Recap Video
Whether it’s a fundraising gala or a volunteer day, an event recap video lets you extend the value of one day into year-round content. Plus, it gets people excited for next time.
Use it for: Email newsletters, next year’s promo, social proof. Goal: Show engagement, professionalism, and momentum.
5. Explainer / Educational Video
If your mission tackles a complex issue (like housing, food insecurity, or environmental justice), a short, animated or live-action explainer video can break it down for broader audiences.
Use it for: School outreach, social media ads, onboarding volunteers. Goal: Build understanding and inspire action.
Final Thoughts
Final ThoughtsInvesting in video helps nonprofits in Phoenix and beyond connect, convert, and communicate more effectively. Whether you need a single impact video or a full campaign series, Pixel Thick specializes in storytelling that moves people — and moves missions forward.
Need help creating any of these? Let’s talk. We’d love to support your work with thoughtful, professional video production.
Pixel Thick is a Phoenix, AZ based video production company.