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Mind Share & Marketing

I recently became aware of a term called mind share by reading the book This Town by Mark Leibovich. It’s the little tiny parcel of land you claim for yourself in the grand brain-scape of others. Sometimes, you might … Read More

Creating Content & Timing It Right Part 1

In video production, as in most things, timing is key.  Every phase of a project’s life has a calendar or clock of sorts to keep in mind, beginning with pre-production.

Before production begins, it’s important for the client and … Read More